Online dating service industry
"Online matchmakers allow people to get to know each other from the inside out on their own time and at a price they won't regret." While most Internet dating services, such as Zipple.
Com, offer free personals and generate their income through advertising, e-commerce and Web hosting, more traditional dating services usually ask for an upfront membership fee.
Interested parties then contact Social Circles to sign up.
The New York City company gears all activities toward beginners and keeps the groups small, gender-balanced and segregated from outsiders.
Inspired by visiting chat rooms, Jory Rozner, a single Jewish woman and CEO of Zipple.com, decided to capitalize on the Web's popularity in 1998 and start her own online Jewish community.
Today, her Singles Scene section has thousands of clients from more than 20 countries and receives more than 500,000 hits a month.
There must be a better way of meeting people than hanging out in a bar, thought Jose de Lasa, now 32, while attending Tulane Law School in New Orleans and doing just that.
"Jews who are already involved in Judaism will go anywhere on the Internet to get the information they need, but you have to make a special effort to appeal to young people and nonaffiliated Jews."Online personals also appeal because of their low cost."There are people who will pay significant sums in order to augment their social lives."Prices also serve a gatekeeping function."Once we got our prices up over the 0 mark, we started to attract a good, steady, consistent type of person," said Mc Aden.They work long hours at demanding careers and have little time to search for a romantic partner.And, finally, due to divorce, many people have to re-enter the singles scene after many years of absence."But today's dating service are no longer stereotypical "video dating" companies.
With 75 million singles in the United States whose time-pressed lives make them prime candidates for matchmaking services, you can see the big business potential.